The sports sponsorship exchange

Sports sponsorship,
matched and measured.

SmartSponsor connects brands with the right athletes and events, prints the bibs and signage, and proves the ROI — all on one platform.

Get started How it works
Print-ready artworkQR-tracked ROIStripe-secured payouts
Crowd of runners under the sponsor-branded start gantry at the BolderBOULDER 10K
Athletes wearing numbered race bibs climbing the Pikes Peak Ascent
Bibs & sponsor marks in action — Pikes Peak Ascent
How it works

From sponsor dollars to the starting line.

One platform carries a sponsorship from a brand's budget all the way to a scanned QR on race day.

  1. 1

    Advertiser sponsors

    A brand funds a campaign and picks the events and athletes to back.

  2. 2

    Promoter runs the event

    The race organizer approves placements and locks the sponsor artwork.

  3. 3

    Printer produces the bibs

    Approved designs flow to the printer as a print-ready manifest and bundle.

  4. 4

    Athletes carry the QR

    Every bib's QR turns race day into scans, so sponsors see measured ROI.

Built for everyone in the chain

One platform. Three sign-ins.

Whether you're sponsoring an event, printing the bibs, or organizing the race — sign in to the workspace built for you.

Advertiser

Sponsor smarter

Find the right events, deploy your brand to athlete bibs and signage, and track every dollar's return.

  • AI-matched event recommendations
  • Centralized artwork & template manager
  • Real-time ROI & impression analytics
Sign in as Advertiser
Printer

Print, ship, win

Accept print-on-demand jobs, manage capacity, and integrate directly with bib-stock suppliers and athlete number registries.

  • Live job queue with capacity meter
  • Pre-approved spec sheets & substrates
  • One-click ARN sync for race-day numbers
Sign in as Printer
Promoter

Sell out every event

List events, approve sponsor ad requests, generate revenue from your athlete base, and ship branded bibs ready for race day.

  • Event-revenue dashboard with ARN sync
  • Sponsor ad request approval flow
  • Bib preview & artwork verification
Sign in as Promoter
Why SmartSponsor

Sponsorship that pays for itself.

From the AI that matches sponsors to events, to the print pipeline that lands branded bibs at the starting line — every step is measured.

AI-Matched Sponsorships

Our matcher scores every event against your brand goals — audience, sport, geography, ROI history.

Bib & Artwork Pipeline

Upload once, approve once. Printers receive press-ready files with print-certified spec sheets.

Real-Time ROI Analytics

Impressions, clicks, on-field exposure, and post-event surveys roll up to one live dashboard.

Verified Athlete Reach

Athlete Race Numbers integration confirms identity, demographics, and post-race results.