Built by an athlete who lives for sport.
SmartSponsor is a sports sponsorship exchange that matches brands to events, prints the bibs and signage, and proves the analytics to track campaigns in real time. Our goal is to support sporting events and the brands that sponsor them, so that each event can be the best it can be.
The founder's story
SmartSponsor was founded by Phillip, whose love of sport and years of competing in cycling and cross-country running allowed him to see the world, compete at the highest levels, and meet the people who make great events happen. He got a front-row view of how race-day sponsorship actually works and how it could be supported. Standing on start lines wearing blank race numbers, he watched the same pattern repeat: local brands wanted to reach athletes, promoters needed the revenue to host events, and yet every deal ran on cold calls, spreadsheets, and rushed print jobs that nobody could measure afterward.
That gap between how much value race-day sponsorship creates and how difficult it is to capture is the reason SmartSponsor exists.
What we build
SmartSponsor connects the three sides of every race-day sponsorship on one platform: advertisers find the right events and get AI-matched recommendations, promoters list their events and approve of every piece of artwork, and printers receive press-ready files with certified spec sheets. QR-tracked placements close the loop with real impression data, so sponsorship stops being a leap of faith.
The company
SmartSponsor is operated by Terre Sport LLC, a Colorado company. We're small, independent, and building deliberately - starting with endurance events where the founder spent his competitive years.